The brand authority gap.
Your business has moved on.
Has your brand kept pace?
You may have added new services, entered new markets or become far better at what you do. But from the outside, people may still be seeing an earlier, less complete version of the business.
BRAND CONSULTANCY + CREATIVE DESIGN STUDIO
Don't just be brilliant.
Be unmistakable
We help businesses turn complex capability into a clear proposition, a distinctive identity and a market story customers can act on.
For businesses whose expertise has grown faster than the way they present it.
STRATEGY / IDENTITY / WEBSITES / CAMPAIGNS / COMMERCIAL ACTIVATION
03
Chosen
Your brand creates awareness, but gives buyers too little reason to act.
01
Seen
Your expertise exists, but the market cannot find or recognise it.
02
Understood
Your offer makes sense internally, but customers have to work too hard.
Not sure where the gap sits? LUMO gives you a clearer outside view.
Our work.
We love nothing more than building brands people want to be part of.
Through our Brand360 model: ReThink, ReFresh and ReBorn, we turn insight into action and ideas into designs that move customers to think, feel and act. Every project starts with curiosity, noticing what others might overlook, and shaping ideas that last.
Powered by LUMO intelligence, we build strategic narratives and design identities that show up where they matter most: in campaigns, websites, digital experiences, print and sales tools. Every piece of work is created to connect and stick — deepening relationships with the customers you have and attracting the ones you want.
We love nothing more than building brands people
want to be part of.
Sometimes that means helping a growing business show the full value of what it has become. Sometimes it means helping an established business reconnect with the market and find fresh momentum.
We ask questions, notice what others pass over and look for the idea that brings everything into focus. Then we turn that thinking into a clearer story, a distinctive identity and experiences people can recognise, remember and use.
Selected work.
Strategy made
visible
We help organisations clarify their story and turn it into brand, digital and commercial experiences people can understand and act on.
LUMO BRAND AUTHORITY DIAGNOSTIC.
See your brand from the outside.
LUMO shows how clearly your organisation communicates its value, how effectively its digital experience builds confidence and how strongly it demonstrates authority.
your brand authority index
3.7
/ 5
strong
Nine dimensions combine to show how visible, coherent and credible your brand appears.
brand
3.8
3.5
experience
authority
3.7
01
brand
How clearly you define, position and express the organisation.
Identity + Positioning
Differentiation + Category Clarity
Visual Brand Execution
3.8
/ 5
02
experience
How easily people understand, use and act through your digital presence.
Website UX + Functionality
Emotional Resonance + Trust
Conversion + Momentum
3.5
/ 5
03
authority
How strongly your content, people and search presence demonstrate expertise.
Identity + Positioning
Differentiation + Category Clarity
Visual Brand Execution
3.8
/ 5
Brand decisions should begin with evidence.
FROM INSIGHT TO MARKET ACTION
ONE CONNECTED SYSTEM FOR BUILDING BRAND AUTHORITY.
LUMO identifies where attention is needed. Brand360 turns the findings into strategy, identity, experience and market activity.
BRAND360 connects strategy, identity, design and campaigns into one practical approach. It’s made up of three steps. You can jump in at any point, or work through the full journey.
CAMPAIGNS/ CONTENT / SALES PLAYS
Take your story into the market using campaigns and tools built around customer needs.
DP3.
Reborn.
Campaigns
& sales
enablement
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Clarify what you stand for, where you fit and why customers should choose you.
POSITIONING / PROPOSITION / MESSAGING
DP1.
ReThink.
Strategy, positioning + proposition
IDENTITY / WEBSITE / BRAND SYSTEMS
Turn the strategy into a visual and verbal system your team can use with confidence.
ReFresh.
Identity + digital experience
DP2.
What our clients say.
"The designs you produced for us managed to totally encapsulate what we needed as a brand and as an organisation. You got us and managed to represent this visually in a way we couldn’t have done ourselves."
Edit Development
Leadership Development Consultancy
"StoryLabs Creative helped us see the gap between how our brand feels internally and how it comes across externally. That realisation was powerful – we could see how inconsistency was holding back new business growth."
Studio III
Clinical Training Consultancy