BRAND STRATEGY + DESIGN + DIGITAL + CAMPAIGNS
Don't just
be brilliant.
Be unmistakable!
StoryLabs Creative are a brand strategy and design consultancy who help growing B2B service organisations close the gap between what the business has become and what customers can see, clarifying the proposition,
building the brand and putting it to work across digital, marketing and sales.
We help growing B2B service organisations close the gap between what the business has become and what customers can see, clarifying the proposition, building
the brand and putting
it to work across digital,
marketing and sales.
STRATEGY / IDENTITY / WEBSITES / CAMPAIGNS / COMMERCIAL ACTIVATION
Brand Authority Gap.
Does your brand still promote the
business you've become
You may have added new services, entered new markets or developed deeper expertise. From the outside, customers may still see an unclear proposition, an outdated identity or disconnected offers.
01
Seen
Customers struggle to find, recognise or remember the expertise you offer.
We help you build visibility
02
Understood
People reach you, but still have to work hard to understand what you do and why it matters.
We help you create clarity
03
Chosen
Your offer is understood, but the reasons to choose you are not strong enough.
We help you strengthen preference
what drives our work.
We love nothing more than building brands people want to be part of.
We ask questions, notice what others pass over and find the idea that brings the business into focus.
Then we turn that thinking into a clearer story, crafting connections using a distinctive identity and experiences people can recognise, remember and use.
Selected work.
Proof made
credible.
See how StoryLabs Creative turns business pressure into clearer propositions, stronger brand systems and customer-facing tools people can use.
StoryLabs Creative helped us see the gap between how our brand feels internally and how it comes across externally.
That realisation was powerful!
STUDIO 3
Clinical Training Consultancy
See your brand from the outside.
LUMO assesses nine areas of your public brand, from positioning and website experience to content, visibility and AI discovery, then shows what is working, where the gaps are and what to prioritise.
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your brand authority index
0.0
/ 5
Established, with head room
The brand carries credibility. Greater consistency can turn that confidence into stronger preference and action.
brand
authority
experience
0.0
3.5
0.0
BRAND360.
One connected system for making your expertise easier to buy.
LUMO shows you where customers encounter friction and where change could have the greatest effect. Brand360 turns the findings into strategy, identity, experience and market activity.
ReBorn.
Put your brand
to work
Take your story to market using campaigns built around customer needs.
cAMPAIGNS / SOCIAL CONTENT / SALESPLAYS
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The designs you produced for us
managed to totally encapsulate what we needed as a brand and as an organisation.
EDIT DEVELOPMENT
Leadership Development Consultancy
Sector experience.
Complex businesses
need simple, credible
market stories.
We work best with organisations carrying deep expertise, multiple services or ideas that are difficult to express.
01
SPECIALIST CONSULTANCIES, TRAINING + PEOPLE SERVICES
Your expertise is strong. Your offer needs to be easier to buy.
02
Health, Care + Education
Make the route to trust, support and action clear.
03
Technical, Environmental + multi service B2B
Turn a complex portfolio of services into one connected commercial story.
They helped us translate our strategy into practical sales plays, with stronger links with our marketing activity, giving us a clearer operating model for growth.
HEATHCOTE GROUP
Total waste management business
Food for thought.
Ideas for organisations with greater expertise than visibility.
Point of view, evidence and practical guidance on brand authority, customer clarity and making expertise easier to buy.
03
The brand must
survive delivery
What you promise
customers only matters
if the experience
behind it tells
the same story.
02
The difference is
just not visible yet
When your expertise
has evolved, but the
brand around it is still
telling an
older story.
“Your brand works better when the story customers hear, the experience they have and the way your people bring it to life all reinforce the same idea.”
I created StoryLabs Creative to help businesses make those connections. My background spans brand, employee experience, design thinking and commercial change, so I look beyond the logo to how the full system works.
Matt Nowell