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Don't just be brilliant.
Be unmistakable!
We help businesses that have outgrown their brand work out what they should be saying, how they should look and how they take that to market.”
BRAND CONSULTANCY +
CREATIVE DESIGN STUDIO
STRATEGY / IDENTITY / WEBSITES / CAMPAIGNS / COMMERCIAL ACTIVATION
Brand Authority Gap
Your business
has moved on
Has your brand kept up?
You may have added new services, entered new markets or become far better at what you do. But from the outside, people may still be seeing an earlier, less complete version of the business.
03
Chosen
Your brand creates awareness, but gives buyers too little reason to act.
02
Understood
Your offer makes sense internally, but customers have to work too hard.
01
Seen
Your expertise exists, but the market cannot find or recognise it.
Not sure where the gap sits? LUMO gives you a clearer outside view.
We love nothing more than building brands people want to be part of.
Sometimes that means helping a growing business show the full value of what it has become. Sometimes it means helping an established business reconnect with the market and find fresh momentum.
We ask questions, notice what others pass over and look for the idea that brings everything into focus.
Then we turn that thinking into a clearer story, a distinctive identity and experiences people can recognise, remember and use.
StoryLabs Creative helped us see the gap between how our brand feels internally and how it comes across externally. That realisation was powerful – we could see how inconsistency was holding back new business growth.
STUDIO 3
Clinical Training Consultancy
Selected work.
Strategy made visible
We help organisations clarify their story and turn it into brand, digital and commercial experiences people can understand and act on.
LUMO BRAND AUTHORITY DIAGNOSTIC.
See your brand
from the outside.
LUMO shows how clearly your organisation communicates its value, how effectively its digital experience builds confidence and how strongly it demonstrates authority.
your brand authority index
3.7
/ 5
strong
Nine dimensions combine to show how visible, coherent and credible your brand appears.
brand
3.7
experience
3.5
authority
3.8
01
brand
How clearly you define, position and express the organisation.
Identity + Positioning
Differentiation + Category Clarity
Visual Brand Execution
3.8
/ 5
02
experience
How easily people understand, use and act through your digital experience
Website UX + Functionality
Emotional Resonance + Trust
Conversion + Momentum
3.5
/ 5
03
authority
How strongly your content, people and search presence demonstrate expertise.
Content + Credibility Depth
Leadership Visibility and Authority
AI discoverability + Search presence
3.7
/ 5
FROM INSIGHT TO MARKET ACTION
One connected system for
building brand authority
LUMO identifies where attention is needed. Brand360 turns the findings into strategy, identity, experience and market activity. We'll work out what your business needs to be known for, create the system that expresses it and then connect that system across the places customers and employees experience your business.
It’s made up of three steps. You can jump in at any point, or work through the full journey.
DP3.
ReBorn.
Campaigns + Sales Enablement
Take your story into the market using campaigns and tools built around customer needs.
cAMPAIGNS / SOCIAL CONTENT / SALESPLAYS
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Clarify what you stand for, where you fit and why customers should choose you.
POSITIONING / PROPOSITION / MESSAGING
DP1.
ReThink.
Strategy, positioning
+ proposition
DP2.
ReFresh.
Identity + Digital
Experience
Turn the strategy into a visual and verbal system your team can use with confidence.
iDENTITY / wEBSITE / BRAND SYSTEMS
Start with one business pressure or use the full system.
The designs you produced for us managed to totally encapsulate what we needed as a brand and as an organisation. You got us and managed to represent this visually in a way we couldn’t have done ourselves
EDIT DEVELOPMENT
Leadership Development Consultancy
Sector experience
Complex businesses need
simple, credible market stories
We work best with organisations carrying deep expertise, multiple services or ideas that are difficult to express.
01
SPECIALIST CONSULTANCIES, TRAINING + PEOPLE SERVICES
Your expertise is strong. Your offer needs to be easier to buy.
02
Health, Care and Education
Make the route to trust, support and action clear.
03
Technical, Enviornmental + multi service B2B
Turn a complex portfolio of services into one connected commercial story.
Your brand works
better when everything connects.
““The story customers hear, the experience they have and the way your people bring it to life should all reinforce the same idea. When they do, your brand becomes easier to understand, trust and choose.”
I created StoryLabs to help businesses make those connections. We get clear on what you want to be known for, shape a brand that feels true to the business and turn that thinking into identity, digital experiences and creative work people can recognise, understand and act on.
Matt Nowell
Founder + Brand Experience consultant
Food for thought
Ideas for organisations with greater expertise than visability
Point of view, evidence and practical guidance on brand authority, customer clarity and making expertise easier to buy.
03
Chosen
Your brand creates awareness, but gives buyers too little reason to act.
02
Understood
Your offer makes sense internally, but customers have to work too hard.
01
THE BRAND AUTHORITY GAP
Why capable organisations are misunderstood, underestimated or overlooked.