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BRAND STRATEGY + DESIGN + DIGITAL + CAMPAIGNS
Don't just be brilliant.
Be unmistakable!
We help growing B2B service organisations close the gap between what the business has become and what customers can see, clarifying the proposition, building the brand and putting it to work across digital, marketing and sales.
STRATEGY / IDENTITY / WEBSITES / CAMPAIGNS / COMMERCIAL ACTIVATION
Brand Authority Gap.
Your business
has moved on.
Has your brand kept pace?
You may have added new services, entered new markets or developed deeper expertise. From the outside, customers may still see an unclear proposition, an outdated identity or disconnected offers.
01
Seen
Customers struggle to find, recognise or remember the expertise you offer.
Build visibility
02
Understood
People reach you, but still have to work hard to understand what you do and why it matters.
Create clarity
03
Chosen
Your offer is understood, but the reasons to choose you are not strong enough.
Strengthen preference
what drives our work.
We love nothing more than building brands people want to be part of.
We ask questions, notice what others pass over and find the idea that brings the business into focus.
Then we turn that thinking into a clearer story, crafting connections using a distinctive identity and experiences people can recognise, remember and use.
StoryLabs Creative helped us see the gap between how our brand feels internally and how it comes across externally.
That realisation was powerful – we could see how inconsistency was holding back new business growth.
STUDIO 3
Clinical Training Consultancy
Selected work.
Proof made
credible.
See how StoryLabs Creative turns business pressure into clearer propositions, stronger brand systems and customer-facing tools people can use.
LUMO by StoryLabs Creative
See your brand from the outside.
LUMO assesses nine areas of your public brand, from positioning and website experience to content, visibility and AI discovery, then shows what is working, where the gaps are and what to prioritise.
your brand authority index
0.0
/ 5
Established, with head room
The brand carries credibility. Greater consistency can turn that confidence into stronger preference and action.
brand
authority
experience
0.0
3.5
0.0
BRAND360.
One connected system for building brand authority.
LUMO identifies where attention is needed. Brand360 turns the findings into strategy, identity, experience and market activity.
DP3.
ReBorn.
Put your brand to work
Take your story into the market using campaigns and tools built around customer needs.
cAMPAIGNS / SOCIAL CONTENT / SALESPLAYS
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DP2.
ReFresh.
Turn Strategy into a working brand
Turn the strategy into a visual and verbal system your team can use with confidence.
iDENTITY / wEBSITE / BRAND SYSTEMS
Start with one business pressure or use the full system.
The designs you produced for us
managed to totally encapsulate what
we needed as a brand and
as an organisation.
You got us and managed to represent
this visually in a way we
couldn’t have done ourselves
EDIT DEVELOPMENT
Leadership Development Consultancy
Sector experience.
Complex businesses need
simple, credible market stories.
We work best with organisations carrying deep expertise, multiple services or ideas that are difficult to express.
01
SPECIALIST CONSULTANCIES, TRAINING + PEOPLE SERVICES
Your expertise is strong. Your offer needs to be easier to buy.
02
Health, Care + Education
Make the route to trust, support and action clear.
03
Technical, Enviornmental + multi service B2B
Turn a complex portfolio of services into one connected commercial story.
They helped us translate our strategy into practical sales plays, account planning, customer conversations and stronger links with our marketing activity, giving us a clearer operating model for growth.
HEATHCOTE GROUP
Total waste management business
Food for thought.
Ideas for organisations with greater expertise than visability.
Point of view, evidence and practical guidance on brand authority, customer clarity and making expertise easier to buy.
03
Chosen
Your brand creates awareness, but gives buyers too little reason to act.
02
Understood
Your offer makes sense internally, but customers have to work too hard.
01
THE BRAND AUTHORITY GAP
Why capable organisations are misunderstood, underestimated or overlooked.
“Your brand works better when the story customers hear, the experience they have and the way your people bring it to life all reinforce the same idea.”
I created StoryLabs Creative to help businesses make those connections. My background spans brand, employee experience, design thinking and commercial change, so I look beyond the logo to how the full system works.
Matt Nowell